Media-X PPM Media
Integrated Management and Planning System for Digital Television Resource Production
Challenge
The production of television content is currently facing numerous new challenges. Audience television viewing habits are changing, with a decrease in average TV viewing time and an increase in online application usage. The availability of high-bandwidth 3G/4G/5G Internet access technology allows users to watch television content and entertainment videos directly on mobile devices. Internet-connected TVs are becoming more popular. The traditional television production approach is gradually being overtaken by new broadcasting methods. Faced with these realities, those in the television industry need to adapt in order to retain both audiences and advertisers.
Challenge
The production of television content is currently facing numerous new challenges. Audience television viewing habits are changing, with a decrease in average TV viewing time and an increase in online application usage. The availability of high-bandwidth 3G/4G/5G Internet access technology allows users to watch television content and entertainment videos directly on mobile devices. Internet-connected TVs are becoming more popular. The traditional television production approach is gradually being overtaken by new broadcasting methods. Faced with these realities, those in the television industry need to adapt in order to retain both audiences and advertisers.
Solution
The digital television resource management and production planning system is a comprehensive solution that fully meets the work requirements of television professionals. It encompasses various functions including production management, production planning, shared digital resource inventory management, production operation management, broadcast scheduling, production costs, high-speed data exchange between units, electronic storage management, content indexing and search, audience management, and audience behavior analysis.
Benefits
- Optimize operational costs, enhance efficiency, and production capacity of television program
- An opportunity to fundamentally change the mindset of television production
- A leap forward in planning and managing television programming
Benefits
- Optimize operational costs, enhance efficiency, and production capacity of television program
- An opportunity to fundamentally change the mindset of television production
- A leap forward in planning and managing television programming
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