Challenge
In the era of Industry 4.0, the rapid integration of advanced technologies such as AI, IoT, and big data has generated an unprecedented volume of customer information. This has led to a need for a system that can effectively manage and analyze this deluge of data, enabling businesses to derive actionable insights for personalized marketing, enhanced customer experiences, and informed decision-making.
Challenge
In the era of Industry 4.0, the rapid integration of advanced technologies such as AI, IoT, and big data has generated an unprecedented volume of customer information. This has led to a need for a system that can effectively manage and analyze this deluge of data, enabling businesses to derive actionable insights for personalized marketing, enhanced customer experiences, and informed decision-making.
Solution
Media-X CDP 360 Big Data is a solution that collects, analyzes, and integrates customer data, managing user identity across enterprise management systems, social networks, internet services, OTT platforms, and real-time connections with third-party identity systems.
The solution enables the collection, analysis, and integration of user activities and behaviors across diverse platforms, establishing a holistic customer profile from various digital applications and services to enhance products, content, advertising, user experience, and business efficiency.
Solution
“Media-X CDP 360 Big Data is a solution that collects, analyzes, and integrates customer data, managing user identity across enterprise management systems, social networks, internet services, OTT platforms, and real-time connections with third-party identity systems.
The solution enables the collection, analysis, and integration of user activities and behaviors across diverse platforms, establishing a holistic customer profile from various digital applications and services to enhance products, content, advertising, user experience, and business efficiency.”
Advantage
- Featuring a user-friendly interface for an intuitive experience, all customer data is consolidated onto a single comprehensive dashboard with multidimensional viewing modes.
- Report creation and interactive functions are simplified through drag-and-drop capabilities.
- Utilizing AI technology, it aids in extracting insights and generating detailed information from customer data
- Offers a 360-degree customer view, ranging from anonymous visitors, known customers, buyers, returning customers to loyal customers
- The information management system incorporates diverse data structures, integrating data from various source systems and accommodating multiple levels of data access
- External systems can seamlessly connect with SAVIS CDP through Open APIs
Feature
- Provides a connection and authentication management platform for applications (Universal Identification Management)
- Management of user information (Persistent Customers Data)
- Integrates with the Identity Server systems of content distribution applications, facilitating user database conversion (Personally Identification Customers)
- Integration with systems for collecting and analyzing user behavior across multiple platforms (API Microservices Access)
- Analyzes predictive customer segments based on both online and offline customer behavior, predicts purchasing segments, conversion rates, and ERFM modeling
- Management of user information (Customer 360-views & Identity Resolution)
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